How We Calculate Your AI Visibility Score
Your AI Visibility Score is a simple number between 0 and 10 that reflects how well your website is understood by AI-powered tools like ChatGPT, Bing AI, Google SGE, and Meta AI. It doesn’t just look at how your site looks — it measures how clearly AI can interpret what you do, where you are, and who you serve.
What we check
(The Key Elements Behind AI Search Visibility):
Achieving visibility in AI-driven search is about more than just keywords. We assess the foundation elements that determine how well AI models like ChatGPT, Bing and Google SGE can understand, interpret, and recommend your business. Here's how:
Clarity of Purpose and Location
We evaluate whether your website communicates what you do, who you serve, and where you're based - in a way that AI systems can process instantly. If the context in vague or buried, you're unlikely to be recommended in responses.
Content & Structural Semantics
Your site may look clean to a human, but AI systems rely on structure. We assess how your content is organised, whether it uses AI-readable layouts, and if your messaging can be parsed and summarised effectively by language models.
AI-Relevant Language & Cues
We examine your use of natural, question-based phrasing and contextual signals. This includes elements like service summaries, descriptive overviews, and answers that align with how real people query AI - not just search engines.
Underlying Technical Signals
Beyond whats's visible, we check for embedded metadata, markup integrity, and key AI-interpretable tags. These help AI tools validate, rank and route your business appropriately in their knowledge layers.
Local & Sector Alignment
AI doesn't just need to know what you do - it needs to know where and for whom. We assess whether your site reinforces local presence and sector-specific trust. which are critical for being surfaced in relevant conversations and queries.
What The Score Means
Scores are given in a range from 0 to 10
0-3 = AI cannot extract useful information
4-6 = Basic comprehension; lacks clarity
7-8 = AI can interpret services and intent clearly
9-10 = High AI readiness; rich and fully indexed
The score reflects
what AI can "see"
Your website might look great to a human visitor. But AI tools don't see what we see — they scan your structure, wording, and signals behind the scenes to decide:
Who you are | What you do | Where you are
And if you’re relevant to the question someone asked
If your site isn't set up clearly, AI can’t interpret it properly — and that means it won’t recommend you.